Client: TE-CO Workholding
Objective: Drive as much traffic to TE-CO’s booth at the IMTS 2016 show in Chicago, Illinois.
Description: IMTS occurs every other year, so when it does happen, it is essential that companies drive as much traffic as possible to their booths. To reach this objective, a multi-channel campaign was developed with the overriding theme being a concert. This concept was based on the fact that the TE-CO Workholding demo van was going to be stopping in several cities on its way to the show. Tactics included:
Advertising in show issues. The ads incorporated links to a special landing page where visitors could download a “ticket.” People who brought their tickets to the booth were entered to win one of three $500 Workholding Products gift certificates.
Direct Mail: The Direct Mail piece included an actual golden ticket that visitors could bring to the booth in order to enter the contest mentioned above.
T-Shirts: A “concert” t-shirt was developed as a promotional item for the show.
Coasters: Coasters with the campaign theme were created as promotional items. The coasters were in the shape of guitar picks.
E-Blast: An e-blast driving recipients to the same landing page was sent about a week before the show.