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TE-CO IMTS 2016 Campaign

TE-CO IMTS 2016 Campaign

Client: TE-CO Workholding

Objective: Drive as much traffic to TE-CO’s booth at the IMTS 2016 show in Chicago, Illinois.

Description: IMTS occurs every other year, so when it does happen, it is essential that companies drive as much traffic as possible to their booths. To reach this objective, a multi-channel campaign was developed with the overriding theme being a concert. This concept was based on the fact that the TE-CO Workholding demo van was going to be stopping in several cities on its way to the show. Tactics included:

Advertising in show issues. The ads incorporated links to a special landing page where visitors could download a “ticket.” People who brought their tickets to the booth were entered to win one of three $500 Workholding Products gift certificates.

Direct Mail: The Direct Mail piece included an actual golden ticket that visitors could bring to the booth in order to enter the contest mentioned above.

T-Shirts: A “concert” t-shirt was developed as a promotional item for the show.

Coasters: Coasters with the campaign theme were created as promotional items. The coasters were in the shape of guitar picks.

E-Blast: An e-blast driving recipients to the same landing page was sent about a week before the show.