Objective: To create a website for a newly acquired company that had a dated image and message.
Brief: Tilt-A-Hitch desperately needed a brand identity update upon its ownership transfer in addition to a new web presence. The previous branding was dated and disjointed. We assigned a relevant aesthetic to the packaging and logo design to speak to a very narrow segment of consumers. Tilt-A-Hitch has a simple product offering that requires a simple web presence. The site was designed to provide an intuitive user experience with a very simple e-commerce setup.