Objective: To introduce a new company to a market with heavy competition by establishing a memorable, industry-appropriate brand identity.
Brief: Establishing the brand identity was the main focus for this entirely new signage and graphics company. We started with the company name and branched out to electric colors and bold, clear fonts to exaggerate the “high-impact visual solutions” mission. A logo and supplemental introductory materials including business cards, email signatures, postcards, a social media presence, product videos, an image library and email templates were created to build brand awareness. Upcoming projects include building a website and SEO services.