Client: Reno Fitness Center
Objective: To create a set of billboard advertisements for Reno Fitness Center that would convey all the gym has to offer and promote membership.
Brief: 24-hour gyms are no longer a novel idea. While Reno Fitness Center has many unique attributes that competitors do not, it is indeed in a crowded segment. We researched the traffic and view counts in various locations to determine the best location to display digital billboard messages. Once we identified the most lucrative location, we designed a series of billboard messages, each with a different hashtag to promote buzz and millennial interest. The designs were created to be clean with a focus on the images as a supporting image to the main health, fitness and membership message. Each billboard was put into rotation for a month of display. Following the advertising run, the effectiveness was measured by increased gym applications, where the new members were able to indicate where they learned of Reno Fitness Center.