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Reno Business Park Branding & Signage

Reno Business Park Branding & Signage

Client: Reno Business Park

Objective: To create a logo and signage portfolio for Reno Business Park that would speak to any industry and tenant interest while drawing attention by creative design and stand-out colors.

Brief: Reno Business Park is a large industrial and office complex located just on the outskirts of Marietta, Ohio. The building is extremely large and noticeable from the road. Still, most travelers did not understand what the complex was used for and that there was space for lease for various uses. The property management company wanted to create an identity for Reno Business Park that would catch commuter’s attention and provide clarification that the property was a business campus. Our designer used a play on words to create a logo that incorporates a tie to represent “Business” and a tree to represent the “Park”. The management company wanted to continue with the modern architecture feel, so the logo has clean lines and a vivid green used in conjunction with a deep brown and clean stark white. The sans serif font continued the modern feel.

Once the logo was finalized, we created an 82′ x 15′ (yes, that’s feet) sign to erect on the most noticeable tower on the property. We used a massive tension banner system to assure the signage was secure and appropriately mounted for both safety and aesthetics. To round out the complex signage, we designed a new monument sign, parking lot pole flags, wayfinding and building tenant signage. These projects will be completed throughout the upcoming year.