Client: Pizzazz Performance Wear
Objective: Create images that will entice customers to purchase the uniforms and performance wear.
Description: There is a lot more involved in our photography than simply snapping a photo. We work with the models to get the best poses possible. We review all images with the client before starting the retouching process. Wrinkles in clothes are a natural occurrence but they don’t look good in a catalog. If an image needs to be “flipped” so it can be placed in the ideal position in the catalog, we need to make sure nothing appears backwards (think about logos on shoes, for example). Color is also extremely important. If a color looks dull or off in a catalog, that can be disastrous.