Client: Pizzazz Performance Wear
Objective: Create annual catalogs that all look markedly different from each other but maintain Pizzazz branding.
Description: Every year, Pizzazz Performance Wear alters its product offering, and we have been creating new catalogs to reflect those changes for many years now. The single biggest rule is that the performance wear itself must always be center stage. Beyond that, we have approached the catalog in many different ways over the years, ranging from somewhat simple to quite whimsical. All concepts need to present the fun and energy of the brand.