Client: Pastime Family Fun Center
Objective: To reintroduce a bowling alley in a small town as an entertainment center with a focus on families and younger patrons.
Brief: Originally branded as Pastime Lanes, the business focus was only on bowling. The company recognized the need to improve the customer experience and grow the market segment. We started with an entire rebranding mission to incorporate a more family-oriented feel. We created a logo that incorporated a traditional bowling feel with family members as bowling pins. The vintage fonts and colors further convey the comfortable, approachable, wholesome identity the client wanted. In addition to the logo, we created POP signage, business cards, exterior signage, print ads and email advertising to promote the updated brand.