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The Ohio Valley Music Festival Branding

The Ohio Valley Music Festival Branding

Client: The Ohio Valley Music Festival

Objective: To create branding and promotions for a newly formed music festival to be used regionally to attract ticket sales.

Brief: The Ohio Valley Music Festival was a project we were involved in from the ground-up. We selected the name to include a larger area than the immediate festival locale, the Mid-Ohio Valley. Our designer created the brand standards and logo concepts for the festival to incorporate the music genre, country. The logo was used along with additional branding elements in the billboards, signage, tickets, souvenir items, Staff shirts and posters. Social media advertising and radio partnerships were used in a five-state area to reach patrons outside of the small immediate radius of the concert. We also created the festival website, which included FAQs, a countdown calendar, individual artist bios and a contact form among other items. As the festival grows and expands, the branding will get more widespread for the annual event.