Client: Marietta Office Supply
Objective: To reinvent an outdated brand to attract a new customer segment while maintaining relationships with existing customers.
Brief: This independent office supply company mistook the importance of establishing a brand among big-box competitors. Marietta Office Supply needed a reinvigorated brand that would appease existing customers and appeal to new clientele. We researched the local market, the industry, and the potential clientele and discovered untapped market share. An entirely new logo started the brand update, while supporting elements followed to communicate the new outlook on office supplies. These included posters, business cards, a new website, sales packets and a complete renovation to reflect the new identity. Upcoming projects include vehicle graphics, product brochures, SEO and advertising.