Client: The Malish Corporation
Objective: The client recently had purchased one company and incorporated several products from another company into their existing line. The catalog needed to promote all of the new products while seamlessly incorporating them into the pre-existing offerings.
Description: The catalog necessitated a lot of photography, both studio and on location. Retouching on these products was difficult because the fiber of the brushes is so fine, and the layers of the brushes must be sharply distinguished from each other. Writing descriptions of the products to highlight the most important features was a key component of this process, as was proofreading everything, including all of the product item numbers.