Client: Hometown Motorsports
Objective: To promote a multi-faceted motorsports superstore regionally while focusing on various national brands, all the while assigning a new brand identity to the operation.
Brief: Hometown Motorsports was a locally owned Honda shop that morphed into a multi-brand superstore. We had the opportunity to completely rebrand the company with a new logo, strong print visuals and typography, photography, exterior building signage, radio commercials and social media management. The trick here was to balance the Hometown brand identity while still promoting almost ten separately branded national product lines. We focused on one identifiable collective voice that speaks for specific brands or promotions in each message.