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Hometown Harley-Davidson Branding

Hometown Harley-Davidson Branding

Client: Hometown Harley-Davidson

Objective: To promote a Harley-Davidson store in a crowded market while staying true to the Harley-Davidson corporate brand standards.

Brief: Harley-Davidson is an iconic brand with strong visual standards. Our job was to assure we kept the Harley brand integrity while allowing the Hometown location to stand out in the crowded marketplace. We created the tagline, a billboard, print ads, email marketing, social media elements, web ads and aided in promotional planning to support the various events and campaigns held by the dealership. Upcoming projects include print ads, social media management, e-mail marketing and website management.