Client: Green Meadow Veterinary Hospital
Objective: To promote the 40th Anniversary of a veterinary hospital to existing clients and to attract new clientele.
Brief: Green Meadow Veterinary Hospital approached us to create a direct mail piece and posters for print and digital use. We approached this project with a clean, direct approach but we wanted to make sure we set Green Meadow apart from other clinics in the market. We used imagery to indicate the various animals treated at the hospital and the home-health options, including large animal farm visits. The typography is clean and fun and the grid layout was consistent throughout both print pieces. The client was thrilled to have consistent branding for the event. The direct mail postcards delivered on time, the posters were distributed throughout the community and social media ads generated enough buzz to pack the open house event.