Client: The Galley Restaurant, The Adelphia Music Hall and The Hackett Hotel
Objective: To revive a struggling brand identity by creating a cohesive visual experience among three sister brands
Brief: The Galley, a restaurant, struggled to create a cohesive presence for the sister companies, The Adelphia Music Hall and The Hackett Hotel upon their additions to the concept. Since the vision was to tie the three together to create one cohesive entertainment experience, we took that as our mission to rebrand the entire brand experience, instead of each entity separately. We began by establishing brand standards and used that as the baseline for all communications including comment cards, booklets, event signage, business cards, social media, print advertising, radio and window displays. Upcoming projects include building a new website incorporating all three brands, SEO services and a new menu design.