Client: Dimex Corporation
Objective: Dimex introduced a completely new concept in office chair mats. Clayman & Associates was tasked with designing a logo that encompassed this new design concept.
Description: Clayman & Associates believed that incorporating an icon of a chair on the newly designed mat was critical to the overall logo. Our designer chose a modern typeface with rounded letters to mimic the round corners of chair mats. The name “evolve” is treated in lower case and carries a modern elegance that coincides with the message that Dimex wanted to project to its customers.
