Client: Bushtec Products Corporation
Objective: To photograph new model-year trailers for use in various sales materials and to build an asset library for future projects.
Brief: Bushtec had never composed an asset library of the various styles and options of the trailers it produces. We coordinated a photography shoot at the factory in Jacksboro, Tennessee with our team including our professional photographer. We shot the entire inventory list in one day, including facility shots. We then edited the final images to varying degrees from subtle color correction to isolation and even changing the color of the trailers. The final product was used in tri-fold brochures, website sliders, e-commerce, social media and print advertising.