Client: Bushtec Products Corporation
Objective: To establish cohesive informational brochures for product segments of a single corporation.
Brief: Bushtec Products Corporation encompasses various product categories which are promoted individually; however, each has a reputation that strengthens the company as a whole. Therefore, we established a corporate identity theme that would complement each brand’s tie to the leisure/motorcycle travel industry. We used this as the baseline for the literature sets. The tri-fold brochures were distributed at motorcycle rallies and dealerships throughout the United States.