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You Need Redesigns, Not Remakes
23 May 2016

You Need Redesigns, Not Remakes

1467681879_5591b24f1d_mThe other day, I saw the news that the television show MacGuyver is going to get a remake. MacGuyver was an ok show. It certainly worked itself into our culture and you see references to MacGuyver-like solutions in all kinds of movies and television shows. But do we really need a new version of it? Did we need a remake of the Muppets?

What I would really love to see is a crop of movies and television shows based entirely on completely new ideas. I want to see creativity embodied. I want my imagination taken to NEW places where it has never gone before (oops, that line has already been used).

Unfortunately, I am afraid this same “Let’s remake it” mentality is haunting businesses. We are living in an era where everything is changing, whether we like it or not. By the year 2020, most of our purchasing transactions will be digital, according to the book Building Dragons (Newman & Blanchard). That’s just the beginning of what’s changing. I think, perhaps, that instead of facing these changes head on and learning how to adapt to new realities, companies are pondering how to remake glory days of the past. Do any of these sound like you?

  • Remember when we did that direct mail campaign and we won that one great customer? We should try that again.
  • Remember when we came up with that great new product and it took the industry by storm? Let’s do something like that again!
  • Remember that great product? Let’s make a minor change and relaunch it like it’s new!

Don’t approach your business the way the entertainment industry is approaching audiences today. An update to what has already happened will not suffice for your company’s future.

Image Credit: https://www.flickr.com/photos/phoenixdailyphoto/1467681879/ via Creative Commons

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