Does Small Business Saturday really happen if no one knows you're participating? We think it's best to make sure people know, and the only way you can do that is by promoting your efforts. Small Business Saturday began in 2010. Scheduled every year since for the Saturday after Thanksgiving, the quasi-holiday is intended to drive...
This post is by photographer Robert Spore Things were very different when I first became an commercial photographer. My first job was with an ad agency in 1972, while I was a Senior in high school (now I'm just a Senior!). This was back in the day of film and chemicals. You had different films...
There was a time in the not too distant past when companies did not feel obligated to have a company website. There was not a full grasp on how important the "internet super highway" was going to be, and besides, everyone used the Yellow Pages. Things have changed, of course. Now, websites are a sign...
Social media marketing success is a little more nuanced than simply posting pictures of what you're eating for lunch. We see a lot of companies making a lot of mistakes or missing a lot of opportunities in their social media marketing. These pitfalls could potentially cost companies customers and/or sales, and they may have no...
Over the last few months, my involvement with company Facebook pages has increased exponentially. I am not just talking about the pages I run, but I am also talking about the numerous company pages I interface as I run those pages. Compared to what I was seeing on corporate Facebook pages a few years ago,...
