This post is by photographer Robert Spore Things were very different when I first became an commercial photographer. My first job was with an ad agency in 1972, while I was a Senior in high school (now I'm just a Senior!). This was back in the day of film and chemicals. You had different films...
02
Aug 2018
Five Steps To A Better Website
There was a time in the not too distant past when companies did not feel obligated to have a company website. There was not a full grasp on how important the "internet super highway" was going to be, and besides, everyone used the Yellow Pages. Things have changed, of course. Now, websites are a sign...
26
Jul 2018
Five Steps Towards Better Social Media Marketing
Social media marketing success is a little more nuanced than simply posting pictures of what you're eating for lunch. We see a lot of companies making a lot of mistakes or missing a lot of opportunities in their social media marketing. These pitfalls could potentially cost companies customers and/or sales, and they may have no...
23
Oct 2017
Facebook Etiquette for Businesses
Over the last few months, my involvement with company Facebook pages has increased exponentially. I am not just talking about the pages I run, but I am also talking about the numerous company pages I interface as I run those pages. Compared to what I was seeing on corporate Facebook pages a few years ago,...
16
Oct 2017
Small Business Saturday 2017
You might have popped out of your seat when you saw that headline. "Did I miss it? Is it today? Oh no!" Well, on one hand I would say, don't worry. It's not until November 25th. On the other hand, I would say, November 25th is just a little over a month away, so we...
