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52 Blog Post Ideas for Manufacturers
27 Apr 2016

52 Blog Post Ideas for Manufacturers

5374200948_539b10fb1c_mI got into a pretty heated conversation recently about blog post frequency. I am of the firm belief that if you aren’t doing at least one post a week you’re probably not going to see good results. I was pushed back and told that a lot of manufacturers just do one post a month. Referring back to our Monday post about whether B2B manufacturers should have a blog, a lot of manufacturers simply think they don’t have enough to say to warrant a weekly blog post.

I wanted to try to combat this idea, but really the only way you can do that is to offer tangible proof that a weekly post is possible. So, I have put together a fairly generic editorial calendar. Bear in mind, this does not take into account anything customized to your company, so there is a lot of breathing room in terms of what we could come up with for you. Without further adieu, a manufacturer’s 52-post editorial calendar.

#1: Introduction to the company, a little backstory, mission of the blog

#2: Commentary on industry news or a publication story relevant to your customers

#3: The story behind one of your products – why did you develop it?

#4: Commentary on industry news or a publication story

#5: Answer to a frequently asked question

#6: Commentary on industry news or a publication story

#7: How does one of your products solve a common problem your customers face?

#8: Commentary on industry news or a publication story

#9: Walk through a process your customers need to understand – this can be a Vlog too

#10: Commentary on industry news or a publication story

#11: A tough time your company made it through

#12: Commentary on industry news or a publication story

#13: A customer FAQ

#14: Commentary on industry news or a publication story

#15: How the company got started

#16: Commentary on industry news or a publication story

#17: How your company has changed over the years (technology, etc)

#18: Commentary on industry news or a publication story

#19: Interview with a loyal customer

#20: Commentary on industry news or a publication story

#21: Highlight another product that solves your customers’ problems

#22: Commentary on industry news or a publication story

#23: Post from a trade show (as relevant, obviously)

#24: Commentary on industry news or a publication story

#25: How to choose a good vendor

#26: Commentary on industry news or a publication story

#27: Customer FAQ

#28: Commentary on industry news or a publication story

#29: The state of domestic manufacturing (especially in your specific industry)

#30: Commentary on industry news or a publication story

#31: Lean Manufacturing/ISO Certification/generally increasing efficiency

#32: Commentary on industry news or a publication story

#33: Highlight how a product of yours solves customers’ problems

#34: Commentary on industry news or a publication story

#35: Ten years ago versus today: How business/your industry has changed

#36: Commentary on industry news or a publication story

#37: Customer FAQ

#38: Commentary on industry news or a publication story

#39 A demo via video

#40: Commentary on industry news or a publication story

#41: Interview with a customer

#42: Commentary on industry news or a publication story

#43: Defining a company’s mission – how to do it (how did you define yours?)

#44: Commentary on industry news or a publication story

#45: Customer FAQ

#46: Starting to look ahead – manufacturing forecast for next year

#47: Commentary on industry news or a publication story

#48: How to participate in social good during the holiday season

#49: Commentary on industry news or a publication story

#50: Looking back on this year

#51: Commentary on industry news or a publication story

#52: Happy New Year/Gratitude to customers

Like I mentioned above, there is plenty of room to play with this concept. Perhaps your company wants to do a series of blog posts about how you worked out the kinks in a key process. Maybe you want to do a case study a month, although customers aren’t always on board with participating. The bottom line is that your content is there. You just need to believe you can capture it!

Image Credit: https://www.flickr.com/photos/dafnecholet/5374200948/ via Creative Commons

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