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Evolve Logo Design

Evolve Logo Design

Client: Dimex Corporation

Objective: Dimex introduced a completely new concept in office chair mats. Clayman & Associates was tasked with designing a logo that encompassed this new design concept.

Description: Clayman & Associates believed that incorporating an icon of a chair on the newly designed mat was critical to the overall logo. Our designer chose a modern typeface with rounded letters to mimic the round corners of chair mats. The name “evolve” is treated in lower case and carries a modern elegance that coincides with the message that Dimex wanted to project to its customers.