Client: Aardvark Communications & Security
Objective: To create a brand identity for a new B2B company in a market where the brand must stand out as approachable, yet professional.
Brief: Aardvark Communications & Security formed in 2016 with no prior presence in its local security and communications industry. The client had determined the company name and url prior to approaching us. We started with identifying colors and symbols that indicate trust, protection and reliability. The typography our designer selected creates a strong, stalwart presence and provides a clear base for the playful logo. Following the corporate brand standards, we finalized the logo, designed vehicle graphics and print advertisements to promote the fledgling brand. Upcoming projects include the website, event marketing, billboards and print materials.