Have you ever noticed how many Facebook pages, Twitter accounts, Instagram accounts, and blogs now lie dormant in the online world? Sometimes you see accounts that sputter. They go strong for six months and then stop, then start up again. Mostly, though, you see what a client of ours once called “the social media graveyard.”
Why does this happen?
A lot of things can lead to the death of a social media account. Common causes are:
- Assigning social media marketing to an intern position. Whenever there’s no intern, social media stops
- Trying every platform to “see what sticks” instead of having a strategy
- Not having clear objectives for a social media account
I could go on.
The thing is, I think a lot of companies kind of “phone in” their social media marketing. Do a post to Facebook, wait for the ZERO comments and reactions to pour in. Rinse, wash, repeat. This is not a criticism. Social Media marketing seems like it should be quick and easy, but the reality is that to do it right for a business, it takes a pretty fair investment of time and effort. It takes experimentation, trying different things on different platforms, and more. Most companies don’t really know if they are being effective with their social media marketing and they don’t have time to think about it. Post to Facebook, wait for ANYTHING, rinse, wash, repeat.
That is where a social media audit can help you very quickly.
What is a Clayman & Associates Social Media Audit?
What are we talking about when we say “social media audit”? We will take a look at your accounts on the following platforms:
We will provide you a detailed report with screen captures that summarizes the following:
- What we think you are doing really well and why that is working for you
- What we think could be improved (how and why)
- If you are comfortable giving us a list of competitors (3-5) we will take a look at what they’re doing and offer an analysis of their marketing compared to yours
Now is the Perfect Time
We are very much getting entrenched into what we call “planning season.” Now is the time to start looking at your marketing from this year and decide what you want to change for 2018. Having a Social Media Audit from an outside, neutral source will be an excellent resource for you as you look back and move forward.
Over the course of the remainder of 2017, we will be offering social media audits for $300 total. That is the price regardless of how many platforms you need us to evaluate or how many competitors (no more than five) you want us to look at.
Contact us today to learn more about our social media audit. You can learn more about our social media philosophy here.